1. Local SEO: Navigating Neighborhoods:
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- What Is It? Local SEO targets users with specific geographic intent. Think “best pizza near me” or “plumbers in [city].”
- Why It Matters? If your business serves a local area, local SEO ensures you’re visible to nearby customers. Google My Business, local citations, and localized content play key roles.
- Success Metrics: Increased foot traffic, phone calls, and local brand awareness.
2. Organic (Advanced) SEO: Reaching Beyond Borders:
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- What Is It? Organic SEO aims broader—no geographic qualifiers. It’s about attracting a global audience seeking general information or products/services.
- Why It Matters? Organic SEO drives overall visibility, brand authority, and long-term growth. Content quality, backlinks, and technical optimization are crucial.
- Success Metrics: Higher organic traffic, improved domain authority, and sustained conversions.